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What is SEO and How Does it Apply to Your Business?

Ok, let’s start with the basics first. SEO stands for search engine optimization which ultimately means improving your website’s search visibility and generating more quality website visitors. Think about when you type a query into the Google search bar, the top organic results don’t show up by fluke, they show up due to search engine optimization!

Why is Search Engine Optimization Important?

SEO is important for 3 main reasons:

  1. Keeps the search results relevant to the users

  2. Improves user experience

  3. Helps you compete with your competitors

How Can You Improve Your SEO?

Search engine optimization strategies can become quite complex, require research, and A/B testing, however there are some easy tasks you can learn to do that will help improve your website’s SEO score. I can’t stress this enough, but frequently adding new and relevant content to your website is the BEST way you can help improve your score! Once you have added new content to your site, you can help optimize these pages by using links, focusing on keywords, and using the proper tags.

  • Add content - content can come in many forms on your website, but my favorite way at improving SEO is by adding a blog. Create content that you think your target audience is looking for information on or perhaps there is a question you have many of your customers asking about.

  • Use links - use links on your website (internal and external). You can increase the number of links that are on your website by creating rich content!

  • Keywords - once you have some content on your website, you can begin to fine tune the keywords that your website ranks for and the keywords your competitors rank for. Not sure what those keywords are? Use the free Domain Analysis tool on Moz. Simply type in your domain and click Analyze.

  • Tags - ensure that you are using the proper tags on your website (H1, H2). These tags help search engines crawl and understand your web pages. Got the hand of keywords already? Ensure that your headings are keyword optimized as well!

There’s plenty of ways for you to improve your website’s search engine optimization. Download a copy of the free SEO checklist below!

SEO Checklist
Download PDF • 631KB

Helpful SEO Research Tools

Check out some of the tools below to help you get started on your website’s SEO strategy and journey.

How a2z-Marketing can Help

I have spent countless hours researching and learning about search engine optimization. Through experience and experimentation I can offer your business the SEO attention it requires to meet your goals. a2z-Marketing offers numerous packages that can fit your needs and budgets. Interested in seeing if we would be a good fit? Contact us today and we can get started on a plan that works for you!

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